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Summer Project: Coursework Planning

  Summer Project: Coursework Planning 1) a. Narrative and genre: it is a revelation scene where Lord Asriel and Mrs Coulter discuss the fear they have inflicted upon the children of their world and the destruction they have caused. Mrs Coulter is Lyra's mother and has created machines capable of tearing children apart by separating them from their Daemons. Lyra's father informs her that it is not right and needs to be ended. It fits the fantasy genre due to the mention of multiple worlds, as well as Daemons and angels. The narrative is communicated through the dialogue between both characters.  Technical codes: many shots are used to represent Lord Asriel's superiority and Mrs Coulter's inferiority. A low shot is used to depict the former's power over her, and to show him as the stronger person in this situation. Mrs Coulter is shown using a high shot to show that she does not have the upper hand in the situation. Furthermore, fantasy music is used to exemplify Astr...

Radio: KISS FM Breakfast Show CSP

Radio 1: KISS FM Breakfast Show  Audience: 1) KISS FM's mission is to create an ideal destination with which their fans and listeners can connect. They want their fans to be able to discover beyond the mundane realities of other radio shows and create more for their audience. They also want to connect with the youth and teenagers so that they can keep up with the latest news and deliver it to their audiences. They want to form a personal relationship with their audience and make sure that they create up-to-date understandings of current events. 2) The target audience for KISS is people aged between fifteen and thirty-four, with sixty per cent of all listeners being female. The Mainstream psychographic fits their audience well as they constantly aim to deliver news based on what is trending and what is popular among youth. Furthermore, the Aspirer and the Succeeder may also fit this audience, as KISS is constantly aiming to work on their station and change things according to how th...

Radio: Launch Of BBC Radio 1 CSP

Radio: Launch Of BBC Radio 1 CSP Historical, Social And Cultural Contexts 1) Before 1967, there were three other radio stations.  BBC Radio Home, which mostly broadcasted educational programmes and news, which was replaced by BBC Radio 4. Also, there was B BC Radio Light, which broadcasted mainly comedy, drama and music (replaced by BBC Radio 2) and B BC Third, which continued until 1970. 2) The BBC reprogrammed their shows in the summer of 1967.  Radio 1 offered continuous "popular" music and Radio 2 was for more ''easy listening''. T he third programme became Radio 3, which offered classical music and cultural programming. R adio 4 offered news and non-musical content such as quiz shows, readings, dramas and plays.  3) Pi rate radio stations could produce shows for young people, but were beyond the control of regulators. They played popular music and were managed by young men, who were more relatable to youth than other radio stations.  4) T he 1967 Marine ...

Television: Final Index

Television: Final Index 1)  Television: Introduction to TV drama  2) Doctor Who: Language and Representation   3) Doctor Who: Audience and Industries 4)   His Dark Materials: Language and Representation 5) His Dark Materials: Audience and Industries  6) Industry Contexts

Television: Industry Contexts — The BBC

Television: Industry Contexts — The BBC 1) Th e BBC's mission statement is to inform, educate and entertain. This means that it aims to provide information, support people and their learning, produce creative content, and uphold diversity and representation. 2) The BBC is funded by the government, meaning that it is paid for by the TV licence and is paid for by the people of Britain. The TV licence is currently £159 per year. Although other television companies rely on advertising, the TV licence is the only way that the BBC makes money, meaning it does not use advertising.  3) The BBC must provide balanced information, support the learning of people of all ages, produce creative output, have diverse content and reflect the United Kingdom, its culture and values to the world. 4) Regulation is the reviewing of a product to make sure that its content is not inappropriate or harmful. The BBC is regulated by OfCOM, which checks all television channels and produces a code of c...

Television: His Dark Materials - Audience and Industry

Television: His Dark Materials - Audience and Industry  Audience: 1) I think the target audience for His Dark Materials is mostly teenagers and young adults. I believe that it is not particularly young audiences such as children, due to some themes in the series being violent. The series was rated 14+ by HBO and 12 by the BBFC, which demonstrates that the target audience would be adolescents and older. The psychographic groups may be Explorers and Aspirers or Succeeders, as the series involves strong, determined characters; the audiences may be able to relate to or identify with them.  2)  Audience Pleasures:  Personal Identity: The show has a wide diverse cast and a large amount of characters, whose personalities are three-dimensional; the audience can identify with them. Furthermore, teenagers especially can identify with many of the characters as there is a wide representation of characters who frequently subvert and reinforce stereotypes. Personal Relationships: ...

Television: His Dark Materials - Language and Representation

 Television: His Dark Materials - Language and Representation Language: 1) Camerawork, editing and sound: In the beginning of the episode, the use of epic orchestral sound and epic nondiegetic sound is used to create drama and tension and reflects the locations within the episode. It also sets the genre and atmosphere, creates suspense and helps to create pace as well as excitement. Towards the end of the episode, non diegetic sound reflects the intensity of the the scenes and signifies the danger and supernatural events. The diegetic dialogue between Will and Lyra is used to emphasise their growing friendship and closeness.  In the beginning of the episode, the use of camerawork and editing consists of low angle shots of Lyra and Mrs Coulter makes them seem powerful and reveals their dominance. The daemons and setting are used to present the idea of fantasy and the unearthly backdrop. The wide, establishing shots are used to emphasise the setting. Towards the end of the ...

Doctor Who: Audience and Industries

Doctor Who: Audience and Industries Audience: 1) The target audience was predominantly white, British males in the UK. However, it has changed because there is a wider variety of people who enjoy the show and are fans (Whovians). For example, there are many international fans and a wider diversity of people from different backgrounds.  2)  Personal Identity : The audience may be able to relate to the teenagers or teachers because they reflect typical society at the time; they may be able to relate to the ordinary life of the characters. Personal Relationships : The audience may form personal connections if they can relate to the characters or identify with the backgrounds of the characters, such as the teachers or Susan.  Diversion (Escapism ): The audience may find escapism within the show as it has elements of sci-fi which could distract the audience from their day-to-day lives.  Surveillance (Information/Facts) : The show is science-fiction so it can provide infor...

Doctor Who: Language and Representation

Doctor Who: Language and Representation  Language and Representation: 1) Camerawork and sound : - The theme tune indicates that the genre is science-fiction   - Graphics and camerawork aptly demonstrate that the episode is from the 1960s. The camera movements are clunky and disorganised. The graphics are from a simple text and font.   - Close-ups of the characters are used in order to indicate the emotion of them, for example being scared or anxious.   - Sound effects for the TARDIS are used to show that the genre is science-fiction.   Mise-en-scène: - The setting often indicates the mysterious and eerie mood of the episode, as well as linking back to the science-fiction genre. - The bright lighting of the TARDIS juxtaposes the darkness outside and creates binary opposition. Narrative and genre: -  The enigma codes link to time travel and the science-fiction genre. - There is a conflict indicated by the speech used by the Doctor.  - Propp's Charac...

Music Video: Final index

  Music Video: Final index 1) Music Video: Introduction 2)  Music Video: BLACKPINK - How You Like That CSP 3)  Music Video: Arctic Monkeys - I Bet You Look Good On The Dancefloor CSP

Television: Introduction to TV drama

  Television: Introduction to TV drama  1) The His Dark Materials trailer has the typical conventions of a TV drama. This is because it features an ensemble of characters, as well as a narrative arc that persists throughout the entirety of the series. 2) The genre that is used is fantasy, though it can also be a hybrid of it and action or mystery, as some of those conventions have also been used in the trailer and throughout the series. 3) The narrative that is used is one which involves the main character, Lyra, and the teenage boy, Will, running from somebody or a group of people who are looking for them. In addition, the use of the 'daemons' (animal companions) are used to introduce the idea of fantasy and other worlds, which are mentioned in the trailer. The characters introduced are Will, Lyra and the group of adults, who seem to be both friends and enemies. The typical convention of good vs evil is also mentioned throughout the books and the series, which is a convention...

Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

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Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor Audience: 1) Their main audience is the Reformers and Explorers, as they would want to go against most mainstream bands or music, as well as having a need for change and a desire to be different. Their main audience profile would be someone who is white, most likely British, as that is where the band is made, and being a teenager or young adult. They are likely to be a reflection of the band and would have similar views and lifestyles.  2) The audience pleasures offered are those like personal identity and diversion. The audience may look to the band as a form of escapism from their day-to-day lives and may also relate to the band personally. The audience may also form personal relationships with the band and want to keep up with their lives.  3 ) Three moments that may stand out are:  - 0:30 - the song's tempo increasing might demonstrate the build-up towards the song's chorus and repeated line, which th...

Music Video: BLACKPINK

  Music Video: BLACKPINK Audience: 1) Blackpink fans are known as Blinks. The demographics for the Blackpink audience would be a typical age of 12-19 (teenagers), women, and incomes or occupations of wide varieties. The psychographics for the Blackpink audience would be teenage to adult women, as dance, singing and the image of the band are all targeted towards girls who are teenagers or young adults. The lifestyles of the audience, values and attitudes may be diverse, but it is expected for them to be moderately interested in music and dance, have a wide interest in the fandom and in the members of Blackpink, such as their lifestyles, hobbies or characters.  2) Audience pleasures offered are visceral and vicarious pleasures. The audience may receive a thrill from watching the choreographed dance and the performance of the song. They may also receive an experience of feeling involved with the group through watching their performance and may establish a personal connection due ...

Music Videos: Introduction

  Music Videos: Introduction 1) The key conventions of a music video involve a performance, such as singing and dancing, a narrative or storyline, which helps to invest the audience in the video, and intertextuality.  2) Intertextuality means that a media text references another media text.  3) In 1981, MTV was launched, which helped music videos become a major part of the music industry.  4) MTV launched in 1981. Music videos were especially important in the 1980s and 1990s because they helped aspiring music artists to become well-known and to engage a fanbase with their music.  5) In the digital age, music videos are distributed and watched on social media platforms and streaming services such as YouTube, Spotify and Apple Music. Platforms like MTV are used less and the focus is on social media to distribute music videos.  Extension Tasks: 1) I believe that YouTube is good for the music industry. While there are negatives, I believe that YouTube can help ...

Magazines: Final Index

Magazines: Final Index 1)  Magazines: Tatler Magazine CSP 2)  Magazines: Heat Magazine CSP 3) Assessment Learner Response

Magazines: Heat CSP

Magazines: Heat CSP Introduction:  1) They claim to offer quality experience, promises style for everybody as well as Life Hacks to create the 'buzziest experiences' for readers. This means that they want readers to be able to always experience the best and most brilliant insight into events. 2) Heat claims to ensure that readers are always 'in the know' and find the funny, wherever it's hiding. This means that they claim to make sure they have all of the latest news so that they can give it to their readers. 3) Heat also says that, besides celebrity news, Heat also has information on food, fashion and wellbeing in order to ensure that readers always know what to wear and make the most of every body shape. 4) Heat's audience profile consists of 90% women and the average age of 37. 52% of readers are aged 15-34. The marital status is that 57% are married. Media Language:  1) The cover lines are written in all capital letters, with frequent exclamation marks and r...

Advertising Assessment: Learner Response

  Advertising Assessment: Learner Response: 1) WWW - Brilliant response to Q2, lots of relevant points discussed about contexts.          EBI - Learn the theories for Q1 and Q4, lacking knowledge. 2) Marks achieved: Q1 - 0/2 Q2 - 9/12 Q3 - 4/6 Q4 - 7/12 3) Q2: This encourages women to have a competitive ‘winning’ approach to washing ‘whiteness alone  won’t do’. It also has n otions of what a ‘real woman’ was – somebody who looks after the home and looks after a family. There was a m ass production of washing machines/twin tubs, which eased the burden on women. 4) One way it subverts stereotypes is by providing a wide range of ethnically diverse people in a wide range of jobs, even those such as parliament, which is traditionally and stereotypically based around white people. One way it reinforces stereotypes is by providing the stereotype of a more violent nature with people who are ethnically diverse, such as through the rap used and perhaps through j...

Magazines: Tatler CSP

  Magazines: Tatler CSP Introduction:  1) The editor introduces the magazine as a sensationally accurate rifle shot which is aimed at the very richest readers in London.  2) The target age is 41 years old, and the amount of women to men reading is 73% women and 27% men. ABCD1 is 83%, the average household income is £261,000 and the percentage of people living in London/the South East is 70%. This demonstrates that the majority of readers are upper-class or middle-class, and they have a quite large household income compared to other magazines and their readers.  3) Tatler readers believe that the fashion being represented in the magazines is accurate to what they want to see and what they believe is a decent depiction of fashion. They spend around £800 million per year on fashion.  4) The special editions of Tatler produced throughout the year are different guides to do with beauty, cosmetics and shopping. This suggests that the majority of Tatler readers are ste...