Jasmine

Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor Audience: 1) Their main audience is the Reformers and Explorers, as they would want to go against most mainstream bands or music, as well as having a need for change and a desire to be different. Their main audience profile would be someone who is white, most likely British, as that is where the band is made, and being a teenager or young adult. They are likely to be a reflection of the band and would have similar views and lifestyles.  2) The audience pleasures offered are those like personal identity and diversion. The audience may look to the band as a form of escapism from their day-to-day lives and may also relate to the band personally. The audience may also form personal relationships with the band and want to keep up with their lives.  3 ) Three moments that may stand out are:  - 0:30 - the song's tempo increasing might demonstrate the build-up towards the song's chorus and repeated line, which the song

  Music Video: BLACKPINK Audience: 1) Blackpink fans are known as Blinks. The demographics for the Blackpink audience would be a typical age of 12-19 (teenagers), women, and incomes or occupations of wide varieties. The psychographics for the Blackpink audience would be teenage to adult women, as dance, singing and the image of the band are all targeted towards girls who are teenagers or young adults. The lifestyles of the audience, values and attitudes may be diverse, but it is expected for them to be moderately interested in music and dance, have a wide interest in the fandom and in the members of Blackpink, such as their lifestyles, hobbies or characters.  2) Audience pleasures offered are visceral and vicarious pleasures. The audience may receive a thrill from watching the choreographed dance and the performance of the song. They may also receive an experience of feeling involved with the group through watching their performance and may establish a personal connection due to this.

  Music Videos: Introduction 1) The key conventions of a music video involve a performance, such as singing and dancing, a narrative or storyline, which helps to invest the audience in the video, and intertextuality.  2) Intertextuality means that a media text references another media text.  3) In 1981, MTV was launched, which helped music videos become a major part of the music industry.  4) MTV launched in 1981. Music videos were especially important in the 1980s and 1990s because they helped aspiring music artists to become well-known and to engage a fanbase with their music.  5) In the digital age, music videos are distributed and watched on social media platforms and streaming services such as YouTube, Spotify and Apple Music. Platforms like MTV are used less and the focus is on social media to distribute music videos.  Extension Tasks: 1) I believe that YouTube is good for the music industry. While there are negatives, I believe that YouTube can help musicians connect with fans a