Jasmine

OSP: Marcus Rashford CSP Language: 1) Website conventions:  a. Logo/brand identity - he includes his signature and a very modern and simplistic logo. These demonstrate his website's inclusion with newer environments and push towards modernisation. Additionally, it may also link to his target audience.  b. Navigation/menus - this is also quite simple, with links to his books and achievements. It links to his brand identity, and also reinforces a personal relationship with his audience. His audience may gain information about him, which links to surveillance from Blumer + Katz.  c. The central images often depict him to represent his brand, achievements and his beliefs. There are images of his partnerships, such as Burberry and Nike, which reinforce his presence, including that of an icon and key feature of societal representations.  d. Marcus Rashford's social media links include his logo, which further reinforce his brand identity. They are used to include personal relationship