Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor
Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor
Audience:
2) The audience pleasures offered are those like personal identity and diversion. The audience may look to the band as a form of escapism from their day-to-day lives and may also relate to the band personally. The audience may also form personal relationships with the band and want to keep up with their lives.
3) Three moments that may stand out are:
- 0:30 - the song's tempo increasing might demonstrate the build-up towards the song's chorus and repeated line, which the song is named after.
- 1:50 - the lighting changes slightly and contrasts with the quite subdued lighting from earlier, perhaps drawing in the audience's attention more. Moreover, the camera angle is very close and is at a personal level with the singer, which might demonstrate a personal connection with the audience that is more direct.
- 2: 20 - the full shot of the band and their closeness might want to present them and show to the audience who they are and might be done in order to give an overall shot of the group.
4) Fans took a leading role in making the band famous as they only played in small gigs at pubs and small venues, handing out free CDs to their fans. This means that the fans were the only ones who were watching and played a large part in making the band famous. The sharing of their music was what caused their fans to talk about their music, which created the band's popularity.
5) Arctic Monkeys want their fans to recognise their talent and the way which they perform. The music video does not feature a narrative in order to showcase their musical talent and focus purely on the band's song.
Industry:
1) Arctic Monkeys were friends from school. They formed the band in 2002 and wrote songs based on their personal lives. They played in pubs and small venues in and around Sheffield. They also built up their following on MySpace.
2) P2P file sharing and MySpace were an unexpected aspect to Arctic Monkeys' early success because they were only places where the band's music was shared. The boost that lead to the success of the band was unexpected because of this.
3) Arctic Monkeys' success was different from Blackpink's because they were an independent band that received their fame through performing. Arctic Monkeys were school friends and were not signed by a major record label. However, Blackpink was formed by YG Entertainment and were not an authentic band, as Arctic Monkeys were.
4) Arctic Monkeys' record label was Domino Records and they sold over 157,000 copies of their debut album. They choose an independent record label because it gave them more freedom with their music and allowed them to make more creative decisions. Furthermore, they said that they liked the approach of the owner, as he was more laid-back and down-to-earth.
5) Looking at the wider industry, the internet has had both a positive and negative effect and development for record labels and artists. The internet has provided social media, which has brought fans together and given artists a way to communicate with their fans. In addition, the internet has allowed fans from all across the world to gain access to their favourite artists' music. However, it has also created an ever-increasing competitive nature within the industry, and means that the media can criticise the music industry more closely and harshly.
Extension Tasks:
1) The key statistics involve the sale of music and the account of how much was on services like iTunes, for example. In June 2004, iTunes had launched in the UK, and downloads went on to account for 17.9% of that year’s singles chart. By 2005, that number had more than doubled to 36.6%. This demonstrates the growing popularity that was caused by platforms like iTunes. It also demonstrates the fact that giving away their music for free helped them to become more popular and gain a fanbase that strengthened. Furthermore, Arctic Monkeys’ first album, Whatever People Say I Am, That’s What I’m Not, became the fastest-selling British debut of all time in January 2006. This adds to the fact that their way of promoting their music by handing out free CDs and using MySpace did nothing but help them to become more successful.
2) MySpace helped Arctic Monkeys make it big. They were determined on writing, gigging and distributing CDs, but friends of theirs set up a page on MySpace for them. This impacted their growing popularity, which led to several record labels becoming interested in them. By distributing their music on the internet, Arctic Monkeys were able to create a large fan base without the help of a record label.
3) The article suggests that the internet played an especially large role in getting the band to become successful. From the start, their website allowed fans to download songs, which spread to a large amount of people, and also enabled the band to maintain a direct contact with fans. This helped to strengthen the bond with their fans and actively helped to create a fanbase for the band. Furthermore, the internet allowed Arctic Monkeys' music to be heard without label assistance and let them gain a fanbase without needing a group of people to help them do it. Arctic Monkeys also added to this, writing on their website, "It dawned on me that there are no leaders in all this or no plan or scheme, other than what's unfolding. People understanding it, relating to it, not relating to it but dancing to it, whatever." This shows that they hadn't a large platform or a wide range of people to help promote their music; they managed to create a fanbase and become increasingly popular without the help of a record label, which only the internet (MySpace specifically) had helped them to do.
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