Music Video: BLACKPINK Audience: 1) Blackpink fans are known as Blinks. The demographics for the Blackpink audience would be a typical age of 12-19 (teenagers), women, and incomes or occupations of wide varieties. The psychographics for the Blackpink audience would be teenage to adult women, as dance, singing and the image of the band are all targeted towards girls who are teenagers or young adults. The lifestyles of the audience, values and attitudes may be diverse, but it is expected for them to be moderately interested in music and dance, have a wide interest in the fandom and in the members of Blackpink, such as their lifestyles, hobbies or characters. 2) Audience pleasures offered are visceral and vicarious pleasures. The audience may receive a thrill from watching the choreographed dance and the performance of the song. They may also receive an experience of feeling involved with the group through watching their performance and may establish a personal connection due to this.
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