Newspapers: Daily Mirror - Audience and Industries

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Newspapers: Daily Mirror - Audience and Industries

Audience:

1) Almost half of the audience is over the age of 65. Most of the audience is in the C1, C2 and DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.

2) They appeal to the target audience because they are quite left-wing and support less conservative values, which would be what an audience would be looking at reading about. Additionally, there is a key focus on humanitarian aspects like climate change which their target audience would be interested in learning about.

3) They may be able to personally identify with some of the news stories because they are about common people like themselves. As a result, they would find a form of relatability in the news articles. The audience may also be able to find a form of diversion in learning about the news stories, or a form of surveillance from gaining information.

4) They are generally read by older audiences because younger audiences grew up on technology and are more likely to read news stories on social media or on the internet. 

5) The selection of stories tend to paint Boris Johnson, a Conservative, in a negative light and tend to criticise him rather than uplift him. As a result, this would appeal more greatly to a left-wing audience. Furthermore, a focus on climate change would appeal more to a left-wing audience because it is those in support of the Labour party that are more likely to be in favour of figures like Greta Thunberg. 

Industries:

1) Reach is the company which owns the Daily Mirror. They recently announced budget cuts because their circulation has decreased massively in recent years, meaning that fewer people read the newspaper in print form.

2) Alison Philips was editor from 2018 to 2024. The Partygate scandal meant that Johnson was found to be purposefully disrespecting guidances on protecting people from Covid, as he engaged in a party.

3) In 2023, the Daily Mirror's circulation was 250,000, while in the 1990s around 3 million newspapers were being sold a day.

4) They have launched more digital aspects to gain a wider target audience, such as their website.

5) Immediacy, familiarity, amplitude, negativity and surprise are key values of Galtung and Rogue.

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