Blog tasks: The Times - Audience and Industries

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Blog tasks: The Times - Audience and Industries

Audience:

1) The Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. They are likely to be in the Succeeder group. 

2) The front page of the times is of conservative politicians, suggesting that readers of the times like to be interested in politics and world affairs. Additionally, this would suggest that readers would be more likely to be right-wing and interested in the Tory party.

3) Times readers are likely to be professionals, managers or company owners.

4) Surveillance would be one of the audience pleasures more likely to be gained from the Times newspaper, as the readers would gain information from the newspaper. They may also find their own personal identity within values that they stand for, like being right-wing.

5) The main reason people might identify with the Times is because they endorse the conservative party, as they would support them. The audience may also be able to gain surveillance or information as the Times is a broadsheet newspaper which delivers hard news, meaning that readers would be able to gain knowledge.

Industries:

1) The Times is owned by News UK (a subsidiary of News Corporation). News Corporation is a conglomerate mostly owned by Rupert Murdoch, with many business interests worldwide such as the Fox network in the USA.

2) The Times circulation in 2019 was 376,000, down 12% in a year and much lower than the high point of over 800,000 in the 1990s.

3) It has moved towards a multi-platform landscape, meaning that it publishes and synchronises across all of its platforms.

4) It stands for the Independent Press Standards Organisation. Its job is to regulate 1500 print and 1100 online titles, listen to complaints about press behaviour and help with unwanted press attention.

5) Some people argue that the newspaper industry cannot be trusted to regulate itself using IPSO and that stronger regulation should be introduced instead. This would also implement the recommendations of the Leveson Inquiry, which followed the phone-hacking scandal.

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