Newspapers: The Times - Language and Representations

The Times - Language and Representations

Language:

1) The main story is about climate change. This would appeal to their target audience of mostly middle- and upper-class people because it shows Boris Johnson in a positive light and uplifts the Conservatives.

2) The other stories involve a super-rich staffing crisis and a fishing row. These would appeal to the target audience because they speak about the upper-classes and also appeal to the right-wing readers because they aptly construct the Conservative party in a positive light and uplift voices such as that of Boris Johnson.

3) It may appeal to the target audience because it is about climate change and identifies with young people, which therefore may be able to get more readers across more levels of marketing, therefore making more money.

4) They are mainly right-wing news stories, are centred around the Conservatives, which are typical of broadsheet newspapers.

5) It suggests that The Times is right-wing and is in support of the Tories.

Representations:

1) They are constructed in a very positive light and are shown to be strong, determined and resilient, which would appeal quite strongly to a right-wing audience.

2) They show Britain to be great and supported by reliable people, which would be constructed as nationalist and identifying with the government strongly.

3) The super-rich are shown to be in a crisis or in some form of trouble, which would appeal to an upper-class and rich audience.

4) It is presented as a serious issue, which is similar to the way it is presented in the Daily Mirror because they both show that it is necessary to worry about.

5) By using the crest in its masthead, the newspaper is associating itself with being British and part of an established heritage and tradition. Image shows Alok Sharma (Conservative) as powerful and authoritative with low-angle shot and globe in background.

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