Magazines: Tatler CSP

 Magazines: Tatler CSP

Introduction: 

1) The editor introduces the magazine as a sensationally accurate rifle shot which is aimed at the very richest readers in London. 

2) The target age is 41 years old, and the amount of women to men reading is 73% women and 27% men. ABCD1 is 83%, the average household income is £261,000 and the percentage of people living in London/the South East is 70%. This demonstrates that the majority of readers are upper-class or middle-class, and they have a quite large household income compared to other magazines and their readers. 

3) Tatler readers believe that the fashion being represented in the magazines is accurate to what they want to see and what they believe is a decent depiction of fashion. They spend around £800 million per year on fashion. 

4) The special editions of Tatler produced throughout the year are different guides to do with beauty, cosmetics and shopping. This suggests that the majority of Tatler readers are stereotypical women and the magazine is aimed towards women mostly due to its stereotypical representation of women.

Media Language: 

1) On the front of the Tatler magazine, there is both Serif and Sans Serif. The connotations of Sans Serif are modernisation and bold appearances, whereas Serif represents sophistication and traditional values. 

2) The cover lines suggest that the lifestyle of the upper class in the UK is centred around material and the presentation of themselves, as well as the kind of crowds that rich people invest their lives in.

3) The colour scheme is that of pink, white and blue for the dress of Emma Weymouth. This might represent femininity and traditional stereotypes of women due to the pastel-like, subdued shades of these colours. however, the background is in a dark shade of forest-green. This might have been used to represent nature and sophistication.

4) The central image is designed to create interest towards the magazine. This is because the model is looking directly at the camera, which might have been used to make the reader have a more personal connection with the magazine and its contents. The makeup, hairstyle and dress have been used to make the model look more sophisticated and appeal to the target audience of the upper-class. The woman has been used specifically as she is a person of colour, which is done to introduce more diverse models and also to appeal to people of colour more. 

Representation:

1) Those that are mentioned on the cover are Emma Weymouth, the model, as well as Boris Johnson and his brother, Max. These may have been used as people of the upper class - the target audience - would be more interested in topics of politics and that which is similar to the royal family. 

2) The cover lines suggest that Tatler readers are more likely to be interested in the royal family and those with titles, as well as politics or the country and the government. These topics are used frequently.

3) The people on the front cover of the magazine are presented as being quite sophisticated and having a lot of money. The presentation of Emma Weymouth conveys traditionality to the heavy use of makeup and 'feminine' colours. 

4) The stereotypes of gender are being reinforced as the woman is dressed in traditionally feminine colours and has lots of makeup on. The use of a gown also reinforces these stereotypes as it is a piece of traditionally feminine clothing. Furthermore, the stereotype of the upper or upper-middle class as a whole is being reinforced as they use topics which they would be expected to be interested in due to its appeal to them.

Social and cultural contexts: 

1) The types of people not featured in Tatler are those who aren't rich or from a "sophisticated" background of the upper class. This is because the title and overall contents of the magazine are targeted towards the rich in order to appeal to them.

2) It suggests that the audience should be used to doing things that only the upper and upper-middle classes would be able to do. In addition, the use of the activities mentioned are not only done to appeal to the upper class, but also to suggest that the rich should be doing those activities and should be interested in those things.

3) People that may be offended are those that aren't rich or perhaps people of colour, due to the representation of Emma Weymouth.

4) Frequently within Tatler, magazines, fashion and wealth are mentioned in order to appeal to the upper class.