Jasmine

OSP: Marcus Rashford CSP Language: 1) Website conventions:  a. Logo/brand identity - he includes his signature and a very modern and simplistic logo. These demonstrate his website's inclusion with newer environments and push towards modernisation. Additionally, it may also link to his target audience.  b. Navigation/menus - this is also quite simple, with links to his books and achievements. It links to his brand identity, and also reinforces a personal relationship with his audience. His audience may gain information about him, which links to surveillance from Blumer + Katz.  c. The central images often depict him to represent his brand, achievements and his beliefs. There are images of his partnerships, such as Burberry and Nike, which reinforce his presence, including that of an icon and key feature of societal representations.  d. Marcus Rashford's social media links include his logo, which further reinforce his brand identity. They are used to include personal r...

OSP: Introduction to influencers 1) YouTube was launched in 2005, Instagram launched in 2010 and Twitter launched in 2006. 2) An influencer is someone on social media who has established credibility in an industry. These content creators have access to a large audience, and share information to persuade others through their character and integrity as a famous star. 3) An example of an influencer is Kylie Jenner, who has around four hundred million followers on Instagram. She is particularly influential in terms of beauty, lifestyle and fitness. She has her own cosmetics brand and is involved in many reality television shows. 4)    By the end of 2019, the influencer marketing industry was worth around eight billion  per year. It has many users, and a wide variety of people on their platforms. 5) There is a lot of time spent preparing and editing, and negotiating for payment can be difficult. Additionally, looking to constantly increase your follower count may be quite stre...

Statement Of Intent: Title: In Your Favour  Genre: Fantasy  Extract: Last two minutes of the middle of Season 1  Narrative: two characters are involved: the protagonist and foil. The foil or false hero (Propp) will not have been introduced properly; their identity is a mystery. They speak briefly about their society (diegetic sound), but their conversation escalates, and the protagonist leaves. In between this conversation, there will be flashforwards of them running, escaping the place where they speak with the foil. The beginning of the narrative will be an equilibrium, disrupted by the argument between the characters (disequilibrium), ending on a cliffhanger with some resolution (equilibrium - Todorov).  Non-diegetic sound, like 'Carolina' by Taylor Swift, will connote the fantasy genre and create suspense and tension (semantic code - Barthes). Diegetic sound, the dialogue, references the characters' feelings and memories (nostalgia) - due to their history, their ...

Assessment: Learner Response 1) WWW: Overall, a very successful paper with lots of noteworthy credit such as unseen product analysis and Tatler. EBI: You miss out on marks due to not enough media terminology such as magazine conventions or not enough overall analysis in depth. 29/42 - Grade 7. 2) No direct address but the subject’s eyes are focused on pushing the heavy tyre  (physical exertion) which connotes determination and power in the face of adversity.  This is reinforced by his facial expression which has his mouth open in a roar which  connotes supremacy and effort. ‘Begins off-field’ connotes preparation and a subversive look at sporting events  (focusing on the training rather than the event itself) and underpins the above  connotation. The use of the spotlight (through the flood lit logos) links to sports matches and  connotes drama/excitement but also shines on the main image connoting his  power. 3) Main narrative theories: - Propp's ...

Preliminary Exercise Feedback And Learner Response 1) WWW: You have displayed some excellent editing and technical skills throughout this preliminary exercise. Lovely angles and shots coupled with some really good acting especially from your part. EBI: The biggest improvement needs to be ensuring you film content outside of school to establish the fantasy genre and not limit yourself to filming at school; this will improve the overall quality of your coursework project. The other thing to work on is using audio to further establish your genre e.g. fantasy soundtrack behind the chase scene. 2) WWW: - The filming went especially well as we managed to get a lot of shots done in a short space of time. This was useful when it came to editing, as we didn't need to worry about having a limited number. Additionally, it provided us with a wider variety to work with and proved to give us more creative freedom. - The editing went really well because I had a lot of shots to work with. Working ...

  Coursework: Pre-Production  1) Script: (draft) Locations:  An exterior of a dark, gloomy wood. It is dimly lit and there may be few flickering street lamps in the background that provide a faint glow of light.  A dimly lit, blurry interior of a room in an unspecified building.  Ext. abandoned wood in which the protagonist is running. Their movements are urgent, and their breath comes out in short, sharp breaths - desperately. While they run, the clip demonstrates a variety of angles that set the pace to be sharp and fast. During their running, there will be flashbacks in forms of memories that the protagonist has. They feature a second character - the foil (a character whose personality clashes with the protagonist's) - who is in a dimly lit room with the protagonist.  Continuously, flashes of their last conversation will resurface in between clips of the protagonist, who is running away from this setting and towards something else. The memories will feat...

  Coursework: Preliminary Exercise 2023 1) I plan to make a short chase scene involving two characters. One character will represent "good" and will be running from the second character, who represents "evil". They will both be in a dystopian world, in which they are under a lot of constraint from the government. The evil character will be chasing the first character because they have been instructed to do so. However, in reality, the second character is a pawn in the form of this world and does not understand why the first is rebelling against the totalitarian society.  There will be a variety of camera shots and angles such as medium shots and low/high shots to represent the tension and suspense in the scene. Both characters will be teenagers who are trapped in this society so that it can relate more to children who watch it. Additionally, using young people will be more appropriate for a family audience. The setting will be a pathway that is covered in trees, whi...

  Summer Project: Coursework Planning 1) a. Narrative and genre: it is a revelation scene where Lord Asriel and Mrs Coulter discuss the fear they have inflicted upon the children of their world and the destruction they have caused. Mrs Coulter is Lyra's mother and has created machines capable of tearing children apart by separating them from their Daemons. Lyra's father informs her that it is not right and needs to be ended. It fits the fantasy genre due to the mention of multiple worlds, as well as Daemons and angels. The narrative is communicated through the dialogue between both characters.  Technical codes: many shots are used to represent Lord Asriel's superiority and Mrs Coulter's inferiority. A low shot is used to depict the former's power over her, and to show him as the stronger person in this situation. Mrs Coulter is shown using a high shot to show that she does not have the upper hand in the situation. Furthermore, fantasy music is used to exemplify Astr...

Radio 1: KISS FM Breakfast Show  Audience: 1) KISS FM's mission is to create an ideal destination with which their fans and listeners can connect. They want their fans to be able to discover beyond the mundane realities of other radio shows and create more for their audience. They also want to connect with the youth and teenagers so that they can keep up with the latest news and deliver it to their audiences. They want to form a personal relationship with their audience and make sure that they create up-to-date understandings of current events. 2) The target audience for KISS is people aged between fifteen and thirty-four, with sixty per cent of all listeners being female. The Mainstream psychographic fits their audience well as they constantly aim to deliver news based on what is trending and what is popular among youth. Furthermore, the Aspirer and the Succeeder may also fit this audience, as KISS is constantly aiming to work on their station and change things according to how th...

Radio: Launch Of BBC Radio 1 CSP Historical, Social And Cultural Contexts 1) Before 1967, there were three other radio stations.  BBC Radio Home, which mostly broadcasted educational programmes and news, which was replaced by BBC Radio 4. Also, there was B BC Radio Light, which broadcasted mainly comedy, drama and music (replaced by BBC Radio 2) and B BC Third, which continued until 1970. 2) The BBC reprogrammed their shows in the summer of 1967.  Radio 1 offered continuous "popular" music and Radio 2 was for more ''easy listening''. T he third programme became Radio 3, which offered classical music and cultural programming. R adio 4 offered news and non-musical content such as quiz shows, readings, dramas and plays.  3) Pi rate radio stations could produce shows for young people, but were beyond the control of regulators. They played popular music and were managed by young men, who were more relatable to youth than other radio stations.  4) T he 1967 Marine ...

Television: Final Index 1)  Television: Introduction to TV drama  2) Doctor Who: Language and Representation   3) Doctor Who: Audience and Industries 4)   His Dark Materials: Language and Representation 5) His Dark Materials: Audience and Industries  6) Industry Contexts

Television: Industry Contexts — The BBC 1) Th e BBC's mission statement is to inform, educate and entertain. This means that it aims to provide information, support people and their learning, produce creative content, and uphold diversity and representation. 2) The BBC is funded by the government, meaning that it is paid for by the TV licence and is paid for by the people of Britain. The TV licence is currently £159 per year. Although other television companies rely on advertising, the TV licence is the only way that the BBC makes money, meaning it does not use advertising.  3) The BBC must provide balanced information, support the learning of people of all ages, produce creative output, have diverse content and reflect the United Kingdom, its culture and values to the world. 4) Regulation is the reviewing of a product to make sure that its content is not inappropriate or harmful. The BBC is regulated by OfCOM, which checks all television channels and produces a code of c...

Television: His Dark Materials - Audience and Industry  Audience: 1) I think the target audience for His Dark Materials is mostly teenagers and young adults. I believe that it is not particularly young audiences such as children, due to some themes in the series being violent. The series was rated 14+ by HBO and 12 by the BBFC, which demonstrates that the target audience would be adolescents and older. The psychographic groups may be Explorers and Aspirers or Succeeders, as the series involves strong, determined characters; the audiences may be able to relate to or identify with them.  2)  Audience Pleasures:  Personal Identity: The show has a wide diverse cast and a large amount of characters, whose personalities are three-dimensional; the audience can identify with them. Furthermore, teenagers especially can identify with many of the characters as there is a wide representation of characters who frequently subvert and reinforce stereotypes. Personal Relationships: ...

 Television: His Dark Materials - Language and Representation Language: 1) Camerawork, editing and sound: In the beginning of the episode, the use of epic orchestral sound and epic nondiegetic sound is used to create drama and tension and reflects the locations within the episode. It also sets the genre and atmosphere, creates suspense and helps to create pace as well as excitement. Towards the end of the episode, non diegetic sound reflects the intensity of the the scenes and signifies the danger and supernatural events. The diegetic dialogue between Will and Lyra is used to emphasise their growing friendship and closeness.  In the beginning of the episode, the use of camerawork and editing consists of low angle shots of Lyra and Mrs Coulter makes them seem powerful and reveals their dominance. The daemons and setting are used to present the idea of fantasy and the unearthly backdrop. The wide, establishing shots are used to emphasise the setting. Towards the end of the ...