January Learner Response

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 January Learner Response:

  1. WWW: Knowledge of film CSPs and subject-specific media terminology. EBI: Analyse adverts more closely and revise film marketing methods.
  2. Q1: 1/1, Q2: 1/1, Q3: 6/8, Q4: 2/2, Q5: 1/2, Q6: 14/20
  3. For question 3, I could have included more detail of the Oppositional Reading and linked it back to the advert in order to gain full marks. For question 5, I could have included a more detailed example of the marketing method. For question 6, I could have analysed the advert further and included more detail on it so that I can gain full marks. For question 3, I could have included more detail on the Oppositional Reading of the advert and more detail on reasoning behind the opinions of the Oppositional Reading. For example, Women may be insulted by the lack of femininity in the advert or find the image derogatory. They may think that the woman does not promote working because to do so means looking like a man, wearing work clothes and covering your hair.
  4. Vertical integration is a company owning other companies that are smaller in terms of size. Benefits include making more money in more levels of distribution and having more levels of distribution to promote their products. 
  5. An ideal essay plan can be an introduction of the points that would be mentioned followed by an explanation of 'I, Daniel Blake', Black Widow and then a summary/conclusion paragraph. 

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