OSP: Introduction to influencers
OSP: Introduction to influencers 1) YouTube was launched in 2005, Instagram launched in 2010 and Twitter launched in 2006. 2) An influencer is someone on social media who has established credibility in an industry. These content creators have access to a large audience, and share information to persuade others through their character and integrity as a famous star. 3) An example of an influencer is Kylie Jenner, who has around four hundred million followers on Instagram. She is particularly influential in terms of beauty, lifestyle and fitness. She has her own cosmetics brand and is involved in many reality television shows. 4) By the end of 2019, the influencer marketing industry was worth around eight billion per year. It has many users, and a wide variety of people on their platforms. 5) There is a lot of time spent preparing and editing, and negotiating for payment can be difficult. Additionally, looking to constantly increase your follower count may be quite stre...