Jasmine

  NHS Represent Advert: Advertising CSP 3 1) BAME stands for Black, Asian, Minority Ethnic and refers to ethnic minority groups. However, the term is not used as widely as it is viewed to be "proble matic" by many sources, including the Guardian, who specifically mentioned that it was " d oomed to fail because it's impossible to distill centuries of history and culture into a handy acronym " and " it feels wonky and contrived while implying that all ethnic minorities are part of a homogeneous group ".  2) Blood is needed in ethnic minorities' communities because only 3% of their blood is available to be transplanted in life-saving emergencies, which means it is important to encourage people of colour to be informed of the need to give blood to save lives. 3) The advert once people to recognise the importance of giving blood and to do so and increase the amount of people who give blood who are from ethnic minority backgrounds.  4) It is called ...

 Advertising CSP 2: Audrey Hepburn Galaxy Advert 1) Key conventions of TV adverts that are visible in the Galaxy advert are a narrative/storyline and nostalgia, as well as characters that convey a message to the audience.  2) The key message being communicated is that Galaxy is a luxurious brand, smooth and rich both in ingredients and in quality, and better than other products that are compared to cotton rather than silk. 3) Audrey Hepburn is a British actress. She was selected for the advert in order to convey a sense of nostalgia and intertextuality. This was done because Hepburn is associated with glamour and luxury, which is what Galaxy wanted their product to be associated with.  4) Intertextuality is referencing a media text in another one. 5) The film being associated is Roman Holiday and this effect is created through the setting, a picturesque Italian village by the sea. The car, a prop, is used to reference the 1950s, as the model is a classic, as is the motorc...

 January Learner Response: WWW: Knowledge of film CSPs and subject-specific media terminology. EBI: Analyse adverts more closely and revise film marketing methods. Q1: 1/1, Q2: 1/1, Q3: 6/8, Q4: 2/2, Q5: 1/2, Q6: 14/20 For question 3, I could have included more detail of the Oppositional Reading and linked it back to the advert in order to gain full marks. For question 5, I could have included a more detailed example of the marketing method. For question 6, I could have analysed the advert further and included more detail on it so that I can gain full marks. For question 3, I could have included more detail on the Oppositional Reading of the advert and more detail on reasoning behind the opinions of the Oppositional Reading. For example, Women may be insulted by the lack of femininity in the advert or find the image derogatory. They may think that the woman does not promote working because to do so means looking like a man, wearing work cloth...