Jasmine

  Advertising case study 1: OMO print advert 1) The advert was produced in 1955 2) In most adverts in the 1950s, women were presented as domestic, with a role of being housewives, and being inferior to their husbands and other men. 3) The heading message and typography promote the product due to the fact that is a washing product and is presented as being able to clean to a completely new level that has never been seen before. It promotes the product also as being necessary and therefore encourage people [women] to buy it. 4) The costume of the woman actively presents her as a housewife as she has a rag thrown over her shoulder. This shows that she is in the middle of cleaning and therefore depicts her as being a housewife. In addition, the makeup further reinforces the idea that she has to look good for her husband and appear perfect at all times. The placement of the model being directly in the view of the camera and slightly lower makes her seem like she is enjoying what sh...

 Gender Stereotypes In Advertising 1) Three adverts featuring women from the 1950s/1960s: 2)  3) Stereotypes of women in 1950s/60s adverts were dehumanising and degrading them in order to appeal to men and create a stereotype that involved women being made to look pathetic and only good for cooking and cleaning. There were only good-looking, white women in these adverts which might have been done in order to uphold a standard of women being objectified so that they can keep their husbands happy, further accentuating the point that they are only there to please men. 4) In post-2000s adverts, however, women were sexualised a lot more, and also used as good-looking and majority white with lots of makeup. This standard may have been used to present a standard of beauty, perhaps suggesting that unless women were extremely beautiful or wearing lots of makeup, slim, white and young they were not good enough, and should have to live up to this standard to be happy.  5) Representa...

Advertising and Marketing: Key conventions 1) Some key conventions of print adverts are unique typography, a use of bright colours and contrast as well as a slogan. For example, a range of colours is used in the Skittles advert in order to bring attention to the product, which is represented through a pack shot in the centre of the advert. The unique font and typography are consistent throughout all of the adverts, which make the product recognisable and eye-catching to consumers. The background of the Skittles advert also further introduces the idea of a rainbow and links it to the slogan, 'Taste The Rainbow', which might connotate ideas of multiple flavours and a bright product. It might seem attractive to consumers and more delicious because of this. These will communicate to the audience feelings of positivity and an inclination to buy the product because of colour, a catchy slogan and a bright pack shot of the product.  2) The USP of the product might be the theme of rainb...

Film Industry: Final Index 1 - Marvel Cinematic Universe 2 - Black Widow 3 - I, Daniel Blake